Your doll, your style!

Buy one outfit or accessory and get 50 % off on the second one.

Horse Riding with Lily Anna!

Get ready for lots of equestrian adventures with March's doll of the Month!

30 Years of Stories

Celebrate Our Generation’s milestone anniversary with fun surprises all year long!

Put your rubber boots on

And get creative in your garden!
DOLL OF THE MONTH
LILY ANNA
Saddle up your horses and go on unforgettable adventures! Are you ready for lots of fun? Save 15% on Lily Anna for the whole of March!
Buy now

Equestrian

Travel on Horseback. Saddle up for countryside fun with majestic horses, cute riding outfits, and a home on the range!

See Collection

How parents and kids feel about Our Generation!

★★★★★

I bought Our Generation playset for my son who is nearly 4 and he loves it

Aine
Birmingham West Yorkshire
★★★★★

Got Our Generation Ice Cream Truck for my daughter who will be 5 and asked for this for her birthday, we opened it up to check it all before hand and was surprised at just how many items you get. Amazing value, can’t wait to see her face as I’m not sure she realises quite how big it is. Super fast delivery too.

Amanda
Essex
★★★★★

Very pretty dolls and the clothes are beautiful. thank you!

Mrs B
Tyne and Wear
★★★★★

Bought for a birthday present for my granddaughter. She loves it and has great fun doing different hairstyles.

VivQ
Dungannon N. Ireland.
★★★★★

bought for my daughters 8 birthday present. Has been played with everyday. Have other OG stuff and we're adding to the collection

jmc
northern ireland